My true passion is creating smart, unexpected advertising campaigns. By melding conceptual thinking with a strong design aesthetic, I strive to influence hearts and minds by taking a spark of an idea and turning it into a spellbinding story. As Creative Director on Dannon, I've successfully brought several new products to market. My latest spots feature Misty Copeland and Cam Newton being unstoppably themselves. Recently, I partnered with Food Allergy Research & Education (FARE), to create the first-ever multi-media campaign to raise awareness about food allergy bullying – a growing problem that has received little attention. As an Associate Creative Director at Young & Rubicam in New York, I’ve worked on diverse accounts including Land Rover, Virgin America, Dell, Conrad, Campbell's and Fisher Price. I also work as a part-time advertising professor at The City College of New York.