Hey! I am a well-rounded Italian-born strategic designer, with a passion for people, interactions, ideas and brands. 

Currently, I am a Design Advocate and an Ambassador at Sketch and I am the founder of Free&Willing, a platform I created in 2014 to empower talent and connect it with companies hiring. I’ve lived and worked in Rome, Milan and New York City where I have been living since 2004. 

I moved from Fort Greene, Brooklyn to the woods in Westchester in 2017 with my wife Lucy and love it! 

I am on a mission to create experiences and products that improve people’s lives. I believe that considering people’s context, their feelings, physical needs and goals are critical to successful design. 

Over my 20-year career I have worked at large and small agencies, startups and corporations.

I am an expert in Sketch, and design and prototyping tools as well as strategizing Design Systems and implementing Design Pattern Libraries and Design Ops in general. I have trained teams at companies like frog design, Droga5, Viacom, Deloitte and Gartner. I help teams make sure they can be as efficient as possible, collaborate smoothly across specialties and deliver digital products quickly.

I have been working for the past year on FreeFlow, a productivity plugin that makes it easier to do some daily design tasks in Sketch.

I also run the Design & Prototype User Experiences Meetup in NYC. I love design, hacking and productivity, travel, cooking,  teaching and mentoring.

You can connect with me at freeandwilling.com/fbmore